April 12, 2022
9:30am – 4:30pm
Alliant Energy Center
Madison, WI

REGISTER TO ATTEND REServe Exhibit Space Now

FreshEx is Wisconsin’s Fresh Food Expo and the only collaborative event bringing together foodservice AND retail under one roof for product sourcing, networking moments and discovering that next game changer. Produced by the Wisconsin Bakers Association, the Wisconsin Grocers Association and the Wisconsin Restaurant Association, this first ever conference welcomes decision makers from restaurants, bar and grills, grocery stores and bakeries.

Working together like this offers buyers and suppliers a more comprehensive business-to-business event. With a blending of the lines from retail to foodservice, this is your opportunity to learn from one another. And, it brings together the strengths of all three organizations to highlight consumer trends, sustainability, workplace efficiencies, and customer engagement.

COVID-19 Update: Dane County is now mask optional with no local or venue restrictions in place over the event.

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