SCHEDULE - Tuesday, March 21

Additional experiences on the show floor include:

  • Non-alcohol Drink Demo & Discussion (Beyond Mocktails) – The Counter Bar, Milwaukee
  • Bakery Competition
  • Pastry Demos
  • FreshEx Beverage Zone
Download schedule

9:30am -10:30am

Opening Session: Against All Odds – “Famous” Dave Anderson – 1st Floor Ballroom A

From humble beginnings to becoming a highly sought after keynote speaker, filled with a lifetime of success and adversity in between, join us to hear Famous Dave Anderson’s compelling story.

Dave will share his fascinating experience as a restaurateur where he got his start in Hayward Wisconsin and then went on to add retailer, baker, industry advocate and humanitarian to his resume.

10:30am – 4:30 pm

FreshEx Trade Show

– 3rd Floor Exhibit Hall A

11:00am – 12:00pm

Workforce Panel Discussion:

How Training & Development Can Directly Impact Hiring, Training, Engaging and Keeping Your Top Talent, a panel discussion: Jack Woznick, Director of Training & Development, Toro, Toro, Toro / Nate Arkush, Owner, FreshFin / Matt Lorbiecki, Director of Operations, Lowlands / Chef Alex Sazama, Benson’s Restaurant Group

– Room S103 AB

11:00am-11:15am

The Significance of Social Media: Samantha Buschman, Wisconsin Cheese Queen

– Fresh Bite Zone 1

11:00am – 12:00p

Wisconsin Bakers Association Member Meet up & Bakers Forum 

– Room S103 CD

11:30am – 11:45am

Fundamentals of Financial Literacy:

Joseph Hastreiter, EWH Small Business Accounting
– Fresh Bite Zone 2

12:00pm – 12:15pm

Solutions on Staffing: Workforce Visa Program Overview:

Susan Quam, Wisconsin Restaurant Association
– Fresh Bite Zone 1

12:00pm – 12:15pm

Pastry Studio Demo: “Comic Style” Cupcake Trend:

Holly Baumann & Cheryl Miranda, MATC
– Pastry Studio, Back of Booth 1120

12:30pm-12:45pm

Visa Surcharge Changes & What to Know: 

Sarah Bauer, Heartland
– Fresh Bite Zone 2

1:00pm-1:15pm

The Importance of a Successful Loyalty Program:

Mike Walker, Lakefront Brewery, Inc.
– Fresh Bite Zone 1

1:00pm-1:15pm

Pastry Studio Demo: “Color Your World”:

Jill Backhus, Lawrence Foods
– Pastry Studio, Back of Booth 1120

1:30pm – 1:45pm

The 10 Secrets to Results In Your Business – No Matter the Economy:

Joseph Hastreiter, EWH Small Business Accounting
– Fresh Bite Zone 2

2:00pm – 2:15pm

The Impact of Local Marketing:

Samina Kirchen, Culvers Franchising System, LLC.
– Fresh Bite Zone 1

2:00pm – 2:15pm

Pastry Studio Demo: “Spring Forward with 3D Cookies”:

Samantha Kristiansen, Cook Specialty Co., Inc.
– Pastry Studio, Back of Booth 1120

2:00pm – 3:00pm

Solutions on Staffing: Justice Involved Job Seekers:

Eli Rivera, The Way Out
– S103 AB

2:00pm – 3:00pm

Republican National Convention:

What to Know Now & Expect Then: Visit Milwaukee
– Room S103 CD

2:30pm – 2:45pm

Energy Saving Solutions:

Scott Hoffland, Focus on Energy
– Fresh Bite Zone 2

3:00pm – 3:15pm

Digital Payments: To POS or not to POS & Pay the Fee or not to Pay the Fee…

Shannon Boos, Break Through Business
– Fresh Bite Zone 1

3:30pm – 3:45pm

Pastry Studio Demo: “Color Your World”:

Jill Backhus, Lawrence Foods
– Pastry Studio, Back of Booth 1120

4:00 – 4:15 pm

Bakery Competition Awards

– Fresh Bite Zone 1