Three of Wisconsin’s top associations in the retail and foodservice industries are coming together for the first time to give you an efficient way to do business with buyers in the Wisconsin market.

FreshEx is the one event that brings you decision makers from key market segments in the retail and prepared and served on-premise categories. This Expo offers you a unique opportunity to connect with three markets in one fast-paced day.

Our Goal:

  • 1,000 attendees from the Wisconsin market
  • 200 exhibits
  • 6 hours of exhibit time

What products are the perfect fit for the trade show?

If you sell to restaurants, retail or bakeries, this is the show for you! Some examples of ideal products include:

  • Beer, Wine & Spirits
  • Plant-based and vegetarian products
  • Disposables
  • Fresh products
  • Hot case
  • Seafood
  • Ready to Eat
  • Deli
  • Dairy
  • Coffee
  • Home Delivery
  • POS
  • Frozen
  • Snacks
  • Beverage
  • Bakery
  • Equipment
  • Seafood

Your all-inclusive 10X10 exhibit package provides you with:

  • 8’ high backwall of drape and 3’ high divider drape
  • (1) 2’X8’X30” Skirted table
  • (2) Chairs
  • (1) wastebasket
  • (2) exhibitor badges
  • 10X10 Booths


$900 WGA, WBA, WRA Members

$1,200 Non-Members

$200 additional for corner booths

Reserve your booth