Three of Wisconsin’s top associations in the retail and foodservice industries are coming together for the 2nd Annual FreshEx trade show at the Wisconsin Center in downtown Milwaukee on March 21, 2023.  FreshEx provides you an efficient way to do business with buyers in the Wisconsin market.

This exciting concept will be Wisconsin’s largest industry event and the one event that brings you decision makers from major businesses in the retail and prepared and served on-premises categories.  This Expo offers you a unique opportunity to connect with three markets in one fast-paced day.

Our Goal:

  • 1,000 attendees from the Wisconsin market
  • 200 exhibits
  • 6 hours of exhibit time

What products are the perfect fit for the trade show?

If you sell to restaurants, retail or bakeries, this is the show for you! Some examples of ideal products include:

  • Beer, Wine & Spirits
  • Plant-based and vegetarian products
  • Disposables
  • Fresh products
  • Hot case
  • Seafood
  • Ready to Eat
  • Deli
  • Dairy
  • Coffee
  • Home Delivery
  • POS
  • Frozen
  • Snacks
  • Beverage
  • Bakery
  • Equipment
  • Advertising & Marketing

Your all-inclusive 10X10 exhibit package provides you with:

  • 8’ high backwall of drape and 3’ high divider drape
  • (1) 2’X8’X30” Skirted table
  • (1) Chairs
  • (1) wastebasket
  • (2) exhibitor badges
  • 10X10 Booth
  • Multiple booths are welcome!

Booth Reservation Tips

If you are a WGA, WBA or WRA Member, contact your membership association to receive your member promo code.*

  1. Click on the “Reserve Your Booth” button above
  2. Scroll down to see details of what your booth package includes
  3. Click the yellow “Next” button to begin and scroll down to see available booths/floorplan.(It might take a few seconds to load)
  4. Click on your booth of choice and “Add to Cart”
  5. Continue to hit “Next” as you go through each section to complete your booth reservation


$900 WGA, WBA, WRA Members

$1,200 Non-Members

$200 additional for corner booths

Reserve your booth